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Security and Privacy
Our Security Policy
There is nothing more important to us than your own online security. So at PowerDirect.co.uk, we guarantee that every order you make on our website is safe and secure. We make every effort to
ensure your transactions are safe and your personal information is secure. We use the latest SSL security systems to make our website safe and secure – any personal information you enter
including your name, address and credit/debit card details are all securely encrypted before transmission. That means any data passed between your computer and us cannot be read by hackers,
spammers, fraudsters or any other known cyber threat.
Our partner for our online transactions is Sage Pay, one of the most established online payment service providers (PSP) in the UK. Sage Pay is a division of business software company Sage, one
of the world’s most trusted business brands. They process over 4 billion secure payments each year. By using Sage Pay, you are ensuring that your card details are not compromised. Every
transaction is encrypted to the highest global standards. Their secure systems are scanned and audited regularly by one of the world’s leading Qualified Security Assessors so that you can be
confident about the security of your online payments.
Sage Pay also automatically provide us with their latest fraud prevention tools – so if your card has been compromised somewhere else, or someone other than you are trying to use your card to
make a purchase, we have the security tools to help prevent such illegal transactions going through our website.
All transaction information passed between our website and Sage Pay’s systems is encrypted using the latest 128-bit SSL certificates. No cardholder information is ever passed unencrypted. You
can be assured that none of your card details can be examined, used or modified by any third parties attempting to gain access to your information.
Encryption and Data Storage
Once your card details are on Sage Pay’s systems, all sensitive data is secured using the internationally recognised 256-bit encryption standards used by the US government. The data held is
extremely secure and is audited by the banks and banking authorities to ensure it remains so.
Sage Pay’s systems are scanned quarterly by Trustwave which are an independent Qualified Security Assessor (QSA) and an approved Scanning Vendor (ASV) for the payment card brands. Sage
Pay is also audited annualy under the Payment Card Industry Data Security Standards (PCI DSS) and is a fully approved Level 1 payment service provider, which is the highest level of compliance
in the World.
MasterCard SecureCode and Verified by VISA
For added protection against unauthorised use of your credit or debit card online, you can register your card in MasterCard SecureCode or Verified by Visa schemes. This will enable you to set a
personal and private code for all your online transactions. Its simple and easy to register and it happens as part of our standard checkout process. When your card issuer has confirmed who you are,
you will be asked to choose a password to use every time you shop online with anyone who has signed up to the scheme.
We think it is such an important security measure that if you are not already registered or you do not register when prompted we will be unlikely to accept your order. This protects you and us against
unauthorised use of your credit/debit card.
Interactive Media in Retail Group (IMRG)
Powerdirect.co.uk are proud to be members of Interactive Media in Retail Group (IMRG) - the UK’s industry association for e-retail. IMRG is a membership community, comprising retail organisations
and enterprises that supply technology and services to facilitate e-retail solutions. We are now part of a large community of e-commerce businesses, each bringing its own unique mix of experience
and expertise. The role of IMRG is to help share this information and resources to provide retailers with the best chance of success in the world’s most competitive online market.
IMRG has over 1,200 members comprising both large and small retailers as well as solution providers to the industry such as payment processors, logistics companies, platform builders and mobile
enablers. IMRG members include some of the following online businesses... John Lewis, Google, Ebay, Tesco, Amazon, IBM, Royal Mail, Barclaycard, O2 and many more.
Flixmedia partners with your chosen retailer in order to provide you with the official manufacturer's information about the product you are considering and is not an advertising service. Flixmedia
processes your IP address solely to permit the delivery of the manufacturer's video, image or text information but does not store your IP address as part of the service to your retailer and
does not provide your IP address to third parties other than technology partners who support information display. Flixmedia does not process or store any other piece of personal information about
you nor obtain any other of your personal data from third parties. If you have questions about Flixmedia's processing of your IP address, please contact GDPR@flixmedia.eu.
PowerDirect.co.uk is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, you can be
What information do we collect?
When using this website, we may collect the following personal information from you:
Your name and postal address
Your email address
Your contact phone number.
Other information relevant to completing a sale or customer surveys/competitions and memberships.
What do we use your information for?
We collect personal information primarily to complete your transactions with us including purchases, offers, customer surveys and competitions as well as providing you customer support and an
enhanced shopping experience.
To process transactions. Your personal information will not be sold, transferred, or passed to any other company without your consent other than for the express purpose of delivering or
completing the purchased product or services requested by the customer.
To personalise your shopping experience on our website. Your information helps to better respond to your individual needs.
To improve our website. We continually strive to improve our website and our offerings based on the information and feedback we receive from you.
To improve customer service. Your information helps us to respond more effectively to your customer service requests and support needs.
To send periodic offers. The email address and contact details you provide on the website may be used to send you periodic and exclusive offers and services as well as occasional company
news, updates and related product or service information. You have the option to simply unsubscribe to these communications by notifying us by email.
To administer a competition, survey, promotion, feedback or any other feature on this website
Do we disclose any information to third parties?
We do not trade, sell or otherwise transfer any of your personally identifiable information to third parties. This does not include trusted partner companies who assist us in operating our website,
conducting our business, or servicing your transaction or product and services, so long as those parties agree to keep the information confidential.
Third Party Links
Occasionally at our discretion, we may include third party offers, products or services on our website. These third party companies will operate their own separate and independent privacy and
We comply and are registered under the Data Protection Act 1998. You may request details of the personal information we hold about you for a small fee of £12.50 to cover our administrative and
postage costs. If you would like a copy of the information, please write to: PowerDirect.co.uk, Buywell Shopping Centre, Thorp Arch Trading Estate, Wetherby, LS23 7FEBy using our site, you
We may change this policy from time to time by updating this page. You should check this page regularly for any changes and updates. This policy is effective from 1st January 2011.
Please see our dedicated Cookie page for more information on what Cookies are and how we use them.